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Contradictions and Consensus: Clusters of Opinions on E-books
(2012-09-12)
Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of ...
Book Lovers, Technophiles, Printers and Pragmatists: The Social and Demographic Structure of User Attitudes toward e-Books
(2012-09)
Q-methodology was used to identify clusters of opinions about e-books at
Miami University. The research identified four distinct opinion types among
those investigated: Book Lovers, Technophiles, Pragmatists, and ...