Eliminating Gender Roles Through Adverstisement

Abstract

The main focus of this project is to explore how advertisement is beginning to fight to eliminate gender bias and gender roles through commercials and children’s toys. Starting from the 1970’s Fantastic Feminist Co-op’s non-gender specific doll to the present day career Barbie dolls and their “You can be anything campaign.” It is no secret that this election has many implications and that gender and sexism is still a huge problem in society. It is important that companies continue to advertise and spread messages to our society that gender is not a factor that should prohibit anyone from either being an athlete, doctor, successful business women or man and even the president of the united states.