The initial applications of the unconsciousness on design

Abstract

The "Unconscious Design" is a design concept first proposed by Naoto Fukasawa. The concept, also called "intuitional design," advocates to convert the unconscious ideology into visible objects. It is a concept aimed to assimilate two contrary concepts. Fukasawa posited that "affordance," a term he coined to explain his concept, is a means to let the design expound upon itself. The key strategy is to put unconscious thought into the design, yet, to realize the design's unconscious utilization that will bring tremendous psychological satisfaction to its users.1 In this case, the unconscious is the eventual output, even as it is rooted in awareness. According to Freud's iceberg theory, only 5 percent of human awareness is conscious, which is the "iceberg" in general, while the remaining 95 percent is involved mostly in the unconscious, which is the majority portion of the real iceberg. 2 Human consciousness, which are apparently authentic and logical portion that always have a clearly route of where the thought should heading to, is the ideology that always ordered and controlled with a highly efficiency, such as religion, morality and common sense that lead actions of needs. Most of the time, the design follows the same ideology, which is consciousness, to some extent, the finished products had already existed before the design starts. Specifically, if a design is proposing a skyscraper in a downtown, it won't end up with a natural park and it is no doubt this assumption is absurdly. However, there is no doubt this assumption is an option, or a chance, even it is more like a deniable one. And what if, in the event of thousands of other options available while one of them is better than the proposed option? Nobody can predict what will happen with endless possibilities that lead by the nomadic free mind, which is the unconsciousness. In other words, it matches with the iceberg theory- 5% represent the conscious proposal and 95% represent all the other options. The unconsciousness has definite advantage generating practically perfect, even it may take some time. The goal of this thesis is to introspectively probe the deeper significance of design fundamentals as they relate to the unconscious to reveal their ultimate impact and their effects upon human endeavors