• Adaptations to knowledge templates in Base-of-the-Pyramid markets: The role of social interaction 

  Sutter, Christopher; Kistruck, Geoff; Morris, Shad (2014-02-18)

  While templates may facilitate knowledge sharing within the base-of-the-pyramid, it is often necessary for entrepreneurs to adapt the template for reasons of resource scarcity. We explore the role of social interaction in ...

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