The Library and the Campus Visit: Communicating Value to Prospective Students and Parents

Abstract

Successful undergraduate admission and recruitment efforts are vital to every university. A strong student body improves the quality of academic programs and the prestige of the institution. Since most colleges depend heavily on tuition revenue, good recruitment ensures that the university has enough funding for services and staff. How does the academic library contribute tostudent enrollment? Is the library a factor in a student’s college choice? This paper will suggest best practices for library involvement in recruitment and enrollment and how these efforts not only help the university but further the goals of the library and demonstrate its value in higher education.